My newest obsession.

The only thing better than hearing a sweet new track that you love is being the first of your friends to hear it and being able to spread the joy by introducing them to it. I belong to a culture where it's all about being cool, and in the know, and when it comes to music that means having the newest, hottest beats before they go mainstream and get wrecked. Enter my newest obsession, SoundCloud, a website created in Sweden (obviously) that is dedicated to 'moving music'. SoundCloud provides a platform for artists and professionals to receive, send and distribute music, and this platform allows me to eat it all up. This site has the possibility to be a recording artists BFF, and if you are down for that check out the site tour, but I have zero to no interest in attacking the world with my vocals, so to my interest I scour the site to leach off everyone else's talent.

SoundCloud allows you to explore tracks, people, groups and forums, as well as providing some bad ass apps, if that is your scene. You can sift through tracks by newest or hottest, the site is especially good if you are into mashups, remixes, or the best electropop sweden has to offer ... the possibilities are endless.

If time is not your friend, and you are looking for some new music to fill your ears, but are also feeling picky, then head over to SoundCloud's equally awesome spawn, Tracks on a Map, where the world's music is at your finger tips. The site provides a map that is dotted out with hot pink SoundCloud bubbles, where you can pick a track by its exact geographical location, and even narrow it down by the genre you are looking for.

So, if you too are a music enthusiast like my self, head over to to SoundCloud and Tracks on a Map, I can almost guarantee you won't regret it.

Flickr Credit: ilina s

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practice safe ... breath?

Tonight at dinner, me and my housemates were watching tv, when the newest Dentyne Ice commercial came on. The ad features several steamy situations where people would normally be reaching for protection (condoms) but instead grab a pack of gum. We all agreed the ad was pretty funny, but questioned the message that the commercial would send to those of a younger, less informed, more malleable age group. In our twenties we understand the concept of safe sex, or at least I'd hope. We've all had the awkward talks with our teachers and parents, or at least seen enough pregnancy scares on our favorite tv shows to understand the repercussions of unprotected sex ... or have we. If you talk to some university students I'm sure they would tell you that a pack of Dentyne Ice and a oral contraceptive is all you need to have safe sex. Meanwhile, at least one American under the age of 20 becomes infected with HIV every hour of every day. I know it may seem extreme but this ad only encourages the trend of unprotected sex, with a slogan that says "Icy cool intensity, so you are prepared no matter how close you get." So, what do you think of this ad? Harmlessly hilarious or inadvertently irresponsible?


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You Have Got To Be Kidding Me ...

We all know that with celebrity comes big-headedness, but this is beyond ridiculous. Below is an ad that E-Trade aired during the Super Bowl. The ad features two babies video chatting, as he explains why he bailed on her last night (diversifying his portfolio of course), when in pops "... that milkaholic, Lindsay." This 30 second ad has apparently caused Lindsay Lohan 100 million dollars worth of pain and suffering, as she has filed a law suit against the financial company.

According to Lohan's lawyer, Stephanie Ovadia, she is just as famous and Madonna, Prince or Oprah, and is recognized by one name, "Lindsay".
She quotes, "Many celebrities are known by one name only, and E-Trade is using that knowledge to profit," Ovadia said. "They're using her name as a parody of her life. Why didn't they use the name Susan? This is a subliminal message. Everybody's talking about it and saying it's Lindsay Lohan." Or at least Lindsay Lohan seems to think it is.

They are currently seeking an injunction to force the spot off of the air. As down with Twitter Lindsay Lohan is, I guess she doesn't realize that taking an ad off of television does not remove its mobility. Call me naive, but this girl's ego astounds me, I mean I have a few friends named Lindsay who are known to hit the bottle, but you don't see them getting their panties in a twist. And lets get real here, when was the last time you met a baby named Susan?



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Global Ignite Week

As we are all familiar with our weekly Ignite presentations, I was interested to learn that this week is Global Ignite Week. From March 1-5, Ignite is going global, there will be more than 50 ignite presentations taking place in different cities around the world (our classroom included). Ignites will take place in cities around the world. While reading about this unique event I was drawn to the Ignite motto: "Enlighten us, but make it quick." To me this seemed like Film 345 in a sentence.
After browsing on the Ignite website, I went over to their YouTube channel and scoped around at some of the video episodes and stumbled upon one from last October on our so-called "Posting Economy" - so check it out!



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