Tonight at dinner, me and my housemates were watching tv, when the newest Dentyne Ice commercial came on. The ad features several steamy situations where people would normally be reaching for protection (condoms) but instead grab a pack of gum. We all agreed the ad was pretty funny, but questioned the message that the commercial would send to those of a younger, less informed, more malleable age group. In our twenties we understand the concept of safe sex, or at least I'd hope. We've all had the awkward talks with our teachers and parents, or at least seen enough pregnancy scares on our favorite tv shows to understand the repercussions of unprotected sex ... or have we. If you talk to some university students I'm sure they would tell you that a pack of Dentyne Ice and a oral contraceptive is all you need to have safe sex. Meanwhile, at least one American under the age of 20 becomes infected with HIV every hour of every day. I know it may seem extreme but this ad only encourages the trend of unprotected sex, with a slogan that says "Icy cool intensity, so you are prepared no matter how close you get." So, what do you think of this ad? Harmlessly hilarious or inadvertently irresponsible?
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